Become a Certified Place Planner

 

Help people find the right place for every stage of life.

 

Place Planning is the framework changing how people think about where — and how — to live in the second half of life. We're building a network of Certified Place Planners to bring this work to more people. Join the movement.

I'm Interested
 

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The Opportunity

A decision every person & couple faces.
A framework almost no one has.

Where — and how — to live in the second half of life is one of the most consequential decisions a person will ever make. It touches health, finances, relationships, and identity. And yet most people face it without any real structure: they tour communities, scroll listings, or default to inertia, hoping the right answer will become obvious.

It rarely does. That's where Certified Place Planners come in.

As a Certified Place Planner, you'll be trained and credentialed to facilitate the Place Planning process — a structured, four-part method built on Ryan Frederick's proprietary Four Quadrants of HomeTM framework (Environment, Health, Community, Finance). You'll guide individuals and couples through a series of sessions that turn a vague, often stressful decision into a clear, confident plan.

"Here's Place Planning tools were instrumental in helping us take control of the next chapter in our lives. Practical and accessible concepts for something not easy at all."

Place Planning participant

Why Place Planning Works

Place Planning isn't advice, and it isn't sales. It's a neutral, facilitated process that helps people reach their own conclusions — which is exactly why it works, and why the people who go through it become such enthusiastic advocates.

9.4 / 10

average participant rating across sessions

NPS of 64

considered an exceptionally strong score

100% participant satisfaction

in facilitated pilot engagements

Participants consistently report deeper, more productive conversations — especially between spouses — and greater confidence navigating one of life's hardest decisions

"Having a structure to have important conversations about the future with your partner was deeply valuable. This was a most valuable contribution to our process of decision making."

Place Planning participant

"Place Planning has changed our perspective on Right Time, Right Place... it provided us with a structure that we can use through time as we consider next steps."

Place Planning participant

Who Becomes a Certified Place Planner

This work attracts people who already sit at the intersection of trust and transition — professionals clients turn to precisely when big life decisions are on the table.

Coaches & Life-design practitioners

ready to add a proven, research-backed framework to their practice

Aging services professionals

who work with older adults and seek another area of value to their clients

Independent facilitators

who want to build a practice around one of the fastest-growing needs in longevity and aging well

Financial planners & wealth advisors

looking to deepen client relationships and open a natural, high-trust conversation beyond the portfolio

Realtors

seeking to work more holistically with clients and differentiate their practice

 

 

If you're the person people already come to with their hardest "what's next" questions, this is a way to help them more, structure that help, and build a credential and practice around it.

What You Get

Training in a proven methodology

Learn to facilitate the full Place Planning process — the same four-session structure developed and refined by Ryan Frederick and used with individuals, couples, and wealth advisory clients nationwide.

A network, not just a certificate

Join a growing community of Certified Place Planners sharing insights, referrals, and best practices as the field grows.

Tools and materials, ready to use

The Place Planning Workbook, assessment tools, and facilitation guides — built and tested, not something you have to create yourself.

A credential that signals rigor

Certification tells clients and partners that you've been trained to a standard — not improvising a conversation about one of the most emotionally loaded decisions someone will make.

A part of something bigger

Place Planning sits at the center of a larger movement — backed by original research, a bestselling book, and a growing set of institutional partnerships with senior living communities and wealth advisory firms.

THE CREATOR

Ryan Frederick

Ryan Frederick is an internationally recognized expert on the intersection of health & place with 20 years in the field.

He is the author of the best-selling book Right Place, Right Time: The Ultimate Guide to Choosing a Home for the Second Half of Life which inspired the discipline of Place Planning.

He serves on the Advisory Council for the Stanford Center on Longevity.

He is a graduate of Princeton University and Stanford Business School.

 

"Finding the right place to live is complex but important. Here's process for Place Planning helped my wife & I chart a new course for our next life chapter."

Place Planning participant

"There is so much to consider about regarding where to live. Thankfully, Here's Place Planning tools and community helped me unlock new ways of thinking and provided valuable encouragement." 

Place Planning participant

"There's never a wrong time to explore your right place. Here's Place Planning framework and tools where instrumental for us in making important changes." 

Place Planning participant

FAQs

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